Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Experience the perfect combination of bold colour and comfortable wear with the Westman Atelier Lip Suede Matte Lipstick. This innovative formula delivers intense pigmentation that leaves the lips looking and feeling beautiful.
Nourish and smooth the lips with a blend of peptides, vitamins C and E, and Hydro Suede Technology. This volumising complex hydrates and plumps lips, preventing dryness and ensuring a comfortable, long-lasting matte finish. Meadowfoam extract provides additional nourishment and helps lock in moisture, while kaolin clay keeps the lips looking flawless by preventing smudging or feathering.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.