Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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This luxe, lacquered case play host to a beautiful wardrobe of customisable lipsticks. The long-lasting formula grants a soft, suede-effect finish while cherishing skin with a blend of botanical extracts. Nourishing, plumping and collagen-boosting, the petroleum-free base is enriched with a medley of cold-pressed cherry and marula oils, biomimetic peptides and innovative, vegetable-derived ingredients to keep your kiss cushiony-soft and protected (without any silicones, parabens, PEGs, phthalates or synthetic fragrances). The four shades can then be mixed and matched to generate a swathe of custom colours; the opportunities are endless.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.