Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Achieve perfectly styled brows with West Barn Co’s Soap Brows. Working to gently moisturise and increase manageability, the formula helps to create a thicker, feathery appearance.
Delivering impressive hold, Soap Brows keeps your style in place throughout the day, giving you that big, brushed up look for longer. Enriched with Coconut Butter and Glycerin, you’ll benefit from a soft, flexible end result that seems natural yet refined.
Cruelty-free and suitable for vegans.
Handmade in the UK.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.