Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill.
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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Introduce hair to the innovative Fusion Care collection with the Wella Professionals FUSION Mask; a luxurious, creamy mask that targets damaged hair in need of nurture.
Simply apply to damp locks and let the hair mask restore health in just five minutes. The rich treatment boasts Wella’s ‘Silksteel Fusion’ programme, which utilises Silk Amino Acids to repair and protect hair against breakage and damage. Inspired by resilient spider silk, one of the strongest fibers in nature, the mask seeks to restore strength to locks by penetrating deep into each strand.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.