Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Enriched with natural-origin botanicals, the Wella Professionals Care Oil Reflections Luminous Reveal Shampoo delivers a silky-soft texture with a high-shine finish.
The sumptuous formula stars camelia oil, panthenol and white tea extract to lend long-lasting hydration, while protecting the lipid barrier as it cleanses for a stronger, more moisturised appearance. Supported by a Metal Purifier, the shampoo defends against dulling metals present in water to ensure luminous, glass-like lengths. Use alongside Oil Reflections hair mask and conditioner for optimal results.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.