Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Enhance the appearance of colour-treated hair with the Wella Professionals Care Color Motion+ Color Protection Shampoo, an advanced formula that locks in its vibrancy for up to eight weeks.
Gently lifting away daily dirt and impurities, the shampoo features antioxidants to protect the lengths from dulling pollutants and environmental aggressors. The brand’s WellaPlex Bonding Agent helps to plump brittle strands with moisture for a stronger look, while a Metal Purifier technology defends from damaging hard metals found in water.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.