Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Protecting against the look of brittle ends and breakage, the Wella Professionals Care Fusion Intense Repair Mask plumps the hair fibres with moisture to promote a stronger, fuller look.
Formulated with the brand’s Silksteel Fusion Technology, the mask stars a blend of silk amino acids and micronized lipids to nourish and instantly smooth, leaving the hair feeling hydrated and satin-soft. Wella’s Metal Purifier complex defends the lengths from metals present in water, helping to preserve the visible vibrancy of tone of dyed pigments.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.