Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Ideal for fine, fragile hair, the VIRTUE Flourish Volumising Styler infuses the lengths with instant body and bounce. The lightweight formula transforms into an airy foam, promoting the illusion of thicker hair while providing long-lasting hold.
Boasting hydrating properties, the styler is powered by alpha and gamma keratin proteins, helping to nourish and fortify each new strand as its emerges to support healthy hair growth. Panthenol seeks to provide heat protection and condition the hair, as microalgae extract works to add volume.
An aromatic blend of bright citrus, floral and woody accords enrich the styler, invigorated by basil and patchouli essential oils for a spa-like experience.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.