Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Introducing the Stay Naked Quickie Concealer, a long-lasting formula from Urban Decay that delivers up to 24 hours of wear. Encouraging a natural, skin-like finish, the full-coverage concealer helps to minimise the appearance of dark circles and imperfections, while improving the look of the skin tone.
The formula is enriched with vitamin E to deliver long-lasting hydration to the skin. Its dual-sided design features a doe foot wand for more targeted application, and a built-in buffing brush perfect for swiping product onto the skin in a hurry. Lightweight and waterproof, the concealer takes you from day to night without fading or flaking.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.