Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Fall in love with your natural hair using the Umberto Giannini Curl Whip Curl Activating Mousse. Proudly vegan and cruelty-free, the conscious brand infuses textured hair products with nourishing botanicals.
Whipped to perfection, this lightweight formula takes traditional mousse to the next level. Defining your curls without leaving them dry or crispy, this styling product re your hair big and bouncy. Providing each and every strand with structure, the mousse fights frizz with moisture to ensure a great hair day. Ideal for refreshing your curls between wash days, the mousse works best when scrunched into the hair, providing instant definition.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.