Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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The reverse tapered barrel allows you to achieve enviable volume at the roots while creating looser, spiralling curls towards the ends of the hair. Coated in T3 Tourmaline + Ceramic, the barrel emits negative ions to help seal the cuticle, banishing frizz and locking in shine. It also utilises intelligent Digital T3 SinglePass technology, which ensures consistent heat for quick, healthy styling. 0.75"-1.25" (19mm-32mm) Reversed Tapered Barrel.
This barrel CANNOT be used without the purchase of an accompanying tool, Compatible with Whirl Trio, Whirl Convertible and Twirl Convertible.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.