Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Create a gliding eye shape with the Sweed Satin Eyeliner, an all-day eyeliner that creates a striking effect. This matte eyeliner leaves a smooth finish and gives the eyes all-day definition. This long-lasting eyeliner is easy to wear and remove.
The vegan-friendly eyeliner pencil comes in a natural beige-grey shade and stays on all day long, giving extra definition and enhancing the eyelids. It draws on effortlessly without causing irritation and delivers a sultry look.
Sweed Satin Eyeliner gives the eyes extra sparkle and is safe and easy to use. The formulation is dermatologically tested and ideal for all skin types. It is also tested for eye safety.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.