Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Four for you Glen Coco! Gretchen Wieners will be totally jealous of your fetch new brush set. This 4-piece candy cane inspired set includes essential brushes for adding like really pretty finishing touches to your makeup. Use the A18 to apply concealer then effortlessly blend with the dense and fluffy bristles of the A29. Pack and blend shadow onto the eyelids using the A28 before adding a sweeping of highlighter with the B08. Set Contents: A29 - Mini Paddle, B08 - Magic Wand, A28 - Flat Fluffy Shader & A18 - Oval Concealer.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.