Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
The super-fine yet flexible tip of The Fine Line Brush is designed for creating that iconic liner look. When dipped in product you can draw with precision to define, elongate or exaggerate the eyes.
Featuring bespoke Luxture synthetic fibres, the finest in tool technology the bristles are designed to mimic animal hair and have undergone an anti-bacterial treatment to inhibit the reproduction of bacteria attached to the surface of the brush fibres.
Hand-crafted with a copper ferrule in a gently brushed gold finish with elegant tapered FSC glossy wooden handles this Sculpt brushes are destined to be the hardest working bristles in your kit, offering artists and beauty lovers the tools to create every day works of art.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.