Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Create stellar makeup looks with our zodiac inspired 6-piece brush set including a stunning selection of tools for face, eyes brows and lips.
First use B02 for flawless foundation, then perfect your complexion, conceal any blemishes or dark circles with A29. Next define your features and add blush with A32 then seamlessly blend eyeshadow with B06. Use A17 to fill and shape brows, or to create a winged liner and finally define lips or add a pop of pigment with A16.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.