Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Applying foundation with a seamlessly-diffused, skin-like finish, the Spectrum Collections Sculpt Number 7 Foundation Brush is every makeup lovers must-have vegan tool.
Crafted with bespoke Luxture synthetic fibres, the brush is designed to mimic animal hair and buff and blend product for a flawless-looking result. Helping to protect against the reproduction of bacteria, the makeup brush has undergone an anti-bacterial treatment for optimal cleanliness.
Vegan.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.