Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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The Velvet Nourishing Cream is the ultimate fusion of sensoriality and efficiency to give dry skin the beauty equivalent of a comforting hug. This dual-action formula harnesses the protective powers of buckwheat seed extract during the day, while shea butter supports repair overnight. It's also enriched with a trio of nourishing oils, skin-quenching padina pavonica and Japanese lilyturf, as well as soothing saffron flowers - leaving your complexion feeling ultra-soft, revived and luminous. Expect a velvet finish to create the perfect base for make up - and endless compliments on how radiant your skin looks.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.