Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
A moisturising and refreshing gel infused with botanical extracts that lifts and firms your skin for immediate and long term results. Designed to create a second skin effect by using oat seed extract that forms a layer of support, lifts the skin and then holds it there as it retracts for an instant more youthful appearance, while rhatany and lemon extracts tone and smooth skin texture. Skin is firmed with a potent combination of tiger nut and cottonseed extracts, helping eliminate signs of ageing and fatigue. After four weeks skin appears plumper and denser to the touch.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.