Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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The Spectral Fluid Foundation by Serge Lutens provides an undetectable finish on the skin, offering a barely-there texture. The smoothing formula helps to even the skin tone to create a harmonious finish, minimising the appearance of blemishes and imperfections. The ultra-lightweight formula provides high coverage with a high-definition velvety matte finish, creating a second-skin effect. The foundation offering up to 16 hours of wear, maintaining a flawless appearance all day long. Suitable for all skin types, the undetectable texture ensures comfortable wear and can be built up as desired. This handy refill slots into your foundation bottle to help minimise wastage.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.