Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Get ready for a flawless, natural-looking complexion with Revlon's Makeup PhotoReady Candid Natural Finish Anti-Pollution Foundation. This ultra-blendable liquid foundation is a game-changer, as it expertly conceals under-eye puffiness, dark circles, and blemishes, leaving you with a seamless base that looks picture-perfect. Infused with caffeine, it not only camouflages imperfections but also gives your skin a much-needed pick-me-up. But that's not all – this foundation goes beyond just covering up flaws. With its anti-pollution, antioxidant, and anti-blue light ingredients, it actively protects your skin from environmental stressors, preventing signs of fatigue and dullness.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.