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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Powered by a plant-derived alternative to retinol as well as lifting marine extracts to reveal a more youthful visage. Suitable for sensitive skin and those with fine lines and dullness, this luxuriously rich moisturiser harnesses bidens pilosa; sustainably sourced in Brazil, this retinol-alternative helps to reduce the appearance of fine lines and wrinkles without running the risk of irritation. The cream is also laced with red microalgae for a lifting and smoothing effect, and antioxidant-rich olive leaf extract to prevent a decline in firmness and fortify your skin's natural defence system.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.