Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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The Philip Kingsley Moisture Balancing Shampoo caters for medium textured hair, which needs slightly more moisture than fine textured hair due to its wider diameter.
Infused with a host of beneficial ingredients, including Wheat Protein and Guar (an anti-static conditioning agent), the ultra-hydrating formula cleanses and balances hair by delivering the perfect amount of moisture - less at the roots, and more throughout the mid-lengths to ends to regulate the hair's moisture balance. Antioxidants defend against frizz and environmental aggressors to promote smooth, shiny locks from root to tip.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.