Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Maximizer Root Boosting Spray provides lasting volume and lift to fine or limp hair. Our heat-activated formula adds texture to the roots to leave your hair looking and feeling thicker, with no residue.
Supplying remarkable body, offering maximum volume and grip, and imparting glossy shin, surface resins deliver volume and maintain styling. Protein and moisturising agents soothe and defend hair to enhance its condition. Polyamide (sunscreen) UV blockers assist in protecting the hair from solar harm, combating colour change and UV harm.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.