Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Restore your shine with the Philip Kingsley Elasticizer Booster Restoring Conditioner. Designed to be the perfect partner for the cult-favourite Elasticizer Deep-Conditioning Treatment, the intensive formula works to prolong the hydrating and nourishing results.
The high-performance in-shower formula offers versatility to dryer hair types and can be used as a hair mask or conditioner. The booster leaves hair feeling silky soft and smooth, with enhanced flexibility and bounce. x2 20ml.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.