Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Joining the powers of skincare with the coverage of makeup, Perricone MD’s No Makeup Eyeshadow is a lightweight liquid serum that visibly brightens, smooths and provides sheer colour to the eyelids.
Fortified with antioxidant-rich acyl-glutathione, the formula encourages an awakened eye illusion to leave the lids looking more radiant. It features light-reflecting pigments that promote a satin finish with a pearlised effect, while offering crease-proof and long-wearing benefits, making it ideal to be worn alone or as an eyeshadow primer.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.