Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Never be without OUAI’s trusty frizz-fighting, nourishing hair cocktail; the beauty brand present the Hair Oil comes in a handy travel size for on-the-go smoothing, hydrating and protecting. The multi-tasking formula developed by celebrity hair stylist Jen Atkin, works to combat unsightly frizz and seal split ends for a silky-smooth, polished and incredibly shiny result.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.