Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Plump up your look with our new setting spray that is drippin' in electrolytes + vitamin & YAS Queen its vegan too! Introducing our plump right back setting spray with 5 super powered electrolytes + vitamins in 1 plumping setting spray with 24HR hydration! Your new go to setting spray with aloe, magnesium, zinc, citric acid, biotin in 1 setting spray. Slay all day and for every occasion as our new setting spray provides up to 24HR makeup extension & an all day plumping look.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.