Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Delivering pure, intense colour, the Natasha Denona Mark Your Liquid Lips Matte leaves you with a flawless, vibrant finish with just one sweep of the applicator wand. Formulated to give you a matte finish but never to dry out your lips, the liquid lipstick moisturises your skin for a fresh, comfortable feel all day long.
Using advanced technology and light Ester Oils, lips will stay hydrated and have increased elasticity, meaning you can avoid that chapped look along with pronounced vertical lines while wearing this product. Light and never heavy, it can be worn every day or on special occasions without fading or smudging. You’ll be treated to a smooth and silky finish thanks to added Aloe Vera that soothes and calms your skin.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.