Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Diffusing seamlessly with a second-skin-like result, the NARS Soft Matte Complete Foundation provides up to 16 hours of colour-true wear with a full-coverage finish.
Developed with the brand’s botanical-based Anti-Oxidation Complex, the antioxidant-rich foundation helps to prevent the colour from shifting, while protecting the skin against urban pollutants and blue-light damage. Featuring humidity and sweat-proof properties, the buildable formula leaves the skin with a shine-free appearance, achieving an airbrushed effect and unlocking complexion perfection.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.