Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Now you can refill your NARS blush with our new compact. Blush lasts for up to 16 hours with a comfortable, weightless feel. Pure Pigment Blend, an innovative combination of four types of pigment, achieves high-impact, true-color payoff. Irresistibly silky, blendable formula glides on smoothly and evenly while helping to blur the look of imperfections. There are endless ways to blush.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.