Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Create wonderfully full and thick hair with Nanogen Fibres. With a natural look and feel, the 100% pure keratin fibres blend effortlessly with your own hair to create fullness and density. Formulated with patented technology that ensures 400% stronger binding and dipolar charged fibres for optimal thickening, they're safe to use on a daily basis. Directions of Use: Simply shake the fibres from the container, concentrating on areas of thinning. Allow the fibres to bind to your hair. Easily washed out. Enough fibres for two months of use.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.