Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Create nail art in the comfort of your own home with the Mylee Liner Gel Polish Witching Hour. Your most beloved gel polish now arrives with an ultra-fine built-in brush for easy nail art application.
Witching Hour is the ultimate staple for any nail art. The jet-black polish is essential for any nail design for creating outlines or extra detailing. Alternatively, tap into your dark side with a black French manicure for an edgy rockstar vibe.
To apply, simply brush the Liner Gel over a cured base gel polish and create your chosen design.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.