Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Shade: Soft Touch - True mauve nude shade
Curable under UV or LED lamp, Mylee’s MyGel Gel Polish glides on an ultra-glossy coat of colour with a high-shine, smudge-proof finish.
Drying as a chip-resistant gel, the nail polish offers long-lasting benefits while maintaining the same vibrancy for up to three weeks after application. Plus, the finger-fitting brush covers the whole nail in one swipe, promoting a more precise, mess-free painting process.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.