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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Looking for clearer, healthier skin? Murad's Clarifying Oil-Free Water Gel is a lightweight hydrator that targets blemishes and breakouts while keeping your skin balanced.
This oil-free, non-comedogenic formula provides long-lasting hydration with hyaluronic acid, while salicylic acid gently exfoliates to refine pores. The innovative formula also includes Korean red pine extract, which helps prevent irritation by interrupting bacteria communication.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.