Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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The milk_shake Volume Solution Shampoo builds up the hair's volume and body without adding weight. It provides a gentle cleansing action that removes impurities from the hair whilst offering the additional support of Sugar Can Derivatives for a calming and hydrating effect on the scalp. It also provides Milk Proteins to renew the hair fibre and Rice Proteins to increase volume. Integrity 41 and UV filters combine to shield the hair against colour-fading.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.