Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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This shampoo has been designed to support brunette hair with colour-enhancing pigments that counteract unwanted warm tones. The addition of blue pigments counteracts red and orange tones in the hair, enhancing both natural and colour-treated brunette hair. It also adds moringa oil, milk proteins, and quinoa proteins to nourish and support the hair.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.