Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Milk Makeups Blur Liquid Matte Foundation is a game-changer when it comes to blurring pores and fine lines. Unlike its rivals which often rely on skin-smothering silicones, this formulation is silicone-free to smooth, blur and refine without triggering breakouts. Laced with innovative, powder-filled blurring microspheres which scatter light to leave skin looking enviably even, this base has a featherweight, serum-like texture which makes its camouflaging capabilities even more remarkable... Delivering the coverage of heavier foundations, this blurs and unifies without appearing vaguely cakey, while the matte finish cuts shine and keeps excess oil under control.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.