Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Whether you're in pursuit of cutting cheekbones or want a well-rounded holiday glow, this vegan and gluten-free liquid bronzer is up to the task.
More than just a make up product, this liquid formula contains mushroom extracts and hyaluronic acid, making it wonderfully hydrating and lightweight so you can dial up the coverage at your own pace. Add to that vegan collagen and you've got a plumping, brightening bronzer on your hands - well, face.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.