Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Mama Mio ensure you don’t slack on pampering during your pregnancy. With a range of pregnancy-safe bodycare treats like the award-winning Tummy Rub Butter, you can enjoy silky-smooth, buttery-soft skin that’s resilient and can withstand stretch marks as your bump grows. Clinically-proven to preserve and maintain your skin’s elasticity, the rich, velvety belly butter smooths over the skin, replenishing intense moisture and delivering optimal protection with a host of powerful, natural ingredients. Mama Mio’s unique Omega Rich Skin Stretch Complex – a unique blend of oils derived from Avocado, Inchi and Argan – helps keep your skin elastic during nine months of stretching.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.