Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Introducing the MAKE UP FOR EVER HD SKIN Hydra Glow Foundation, a hydrating hybrid that blurs the line between makeup and skincare. Featuring an 86% skincare-based formula, the unique formula combines the coverage of a foundation with the benefits of a face mask.
The lightweight texture works to nourish and plump the look of skin with up to 24-hour hydration, while providing natural-looking coverage. Buildable to your desired look, the foundation leaves the skin with a fresh, luminous look and a dewy finish.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.