Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Everyday essentials packed with nourishing ingredients that feel good and bring real benefits.
LipFuel Lip Balm in Baseline - Full Size
A universal clear hydrating hyaluronic lip balm with skincare ingredients that visibly improves the condition of lips.
Wet Lip Oil Gloss in Dip - Mini (2ml)
A clear, juicy lip treatment + gloss with peptides that help plump + moisturize.
The Big Clean Mascara - Mini (5g) + New Longwear Formula
A clean mascara for instantly big, fluffy lashes powered by hair care serum that helps support stronger, healthier lashes. Newly reformulated to wear for 12 hours.
Chemistry Deodorant in Serene Clean - Mini (20ml)
A stain-free AHA serum deo for the ultimate BO-fighting treatment. No aluminum. No baking soda.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.