Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Ultra hydrating with the perfect amount of shine, this non-sticky, sheer lip gloss locks in moisture for a more kissable pout morning and night.
Uniting a blend of hydration-defending shea butter and antioxidant-rich coconut oil alongside plant-derived squalane to restore supple texture, this hard-working formula is a must-have for the winter season or whenever your lips are in need of an SOS emergency treatment. Coming in two versatile, every-day shades ('Clear' a classic, transparent gloss and 'Birthday Suit' a gossamer, nude pink) and housed in an adorable coral-toned tube, this will store away in your pocket, handbag or desk drawer whenever you may need it.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.