Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Featuring four sponges, each in a playful pink-toned colour, the KIKO Milano Mini Precision Blender Kit ensures a seamless-looking base. The ultra-soft sponges apply your favourite foundations and concealers with ease and precision.
The teardrop-shaped tools combine the benefits of multiple face brushes. The rounded side builds product on the skin with even, streak-free results, while the pointed tip allows you to cover hard-to-reach areas such as the nose. Each sponge is designed to pick up the perfect amount of product, helping you to minimise wastage.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.