Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Shade: 10 Metallic Ivy Green
Combining rich pigments with a melting, easy-to-blend texture, KIKO Milano’s Intense Colour Long Lasting Eyeliner delivers eye-catching definition in an instant. The pencil offers a variety of eye looks, ranging from no-makeup makeup to editorial glamour.
Arriving in matte and pearl finishes, the water-resistant formula glides seamlessly across the skin without tugging or skipping, locking into place for up to 10 hours. The dual-ended eyeliner pencil is equipped with an integrated sponge, helping to diffuse colour for flawless results.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.