Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Boost your hair’s colour vibrancy with the Kérastase Chroma Absolu Colour Correcting Masque. Specifically designed for dark, colour-treated hair, the hair mask helps to neutralise unwanted red tones by offering an instant colour-correcting effect.
The mask targets red undertones as a result of colour fading, working to reveal a cooler, neutralised result. Enriched with caring actives and lactic acid, the rich, luxurious formula helps to combat hair-dulling minerals to promote enhanced vitality and shine.
Customise your level of neutralisation by adjusting the leave-in time of this weekly colour-correcting hair mask.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.