Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Enhance your complexion with the IT Cosmetics Your Skin But Better Foundation + Skincare. The lightweight, medium coverage formula helps to instantly improve skin’s appearance.
Customise your makeup look with this buildable coverage foundation, helping to cover imperfections and minimise the appearance of pores. Skin appears refined with improved tone and texture.
Infused with soothing aloe vera and vitamins E and B5, the skin-loving foundation works to take care of skin as you wear it. Hyaluronic acid supports all-day hydration, while micro-fine pearl powder provides a natural radiant finish for a healthy-looking glow.
Suitable for all skin types.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.