Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Superhero mascara gives your lashes super volume, super length and super elastic stretch! Our Elastic Stretch Technology stretches the look of your lashes, and coats each individual lash in a volume-boosting, lengthening, ultra-conditioning formula and colour for amazing definition. Powerful lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the brush to work together to help coat every lash from base to tip —lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.