Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Formulated with hard-working coconut, this Hydrating Cream Hairbath is a mild yet effective deep cleanser and conditioner that easily foams and reduces static without stripping hair of its natural oils. Rich in fatty acids, shea butter also intensely moisturises parched strands while tamanu oil helps to regenerate, strengthen and protect precious locks throughout the day. Luxe yet completely lightweight, this hairbath is quick-absorbing and rich in vitamins A, B, D and E to keep locks in tip-top condition. Formulated with therapeutic essential oils, this divine product also allows you to take a moment to re-centre and rebalance while practising self-care. We're obsessed!
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.