Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Perfect your complexion with the Illamasqua Skin Base Concealer Pen. The fluid vegan concealer offers high coverage with a soft focus matte finish – the perfect addition to any base routine.
Infused with vitamin E and pro-vitamin B5, the hydrating formula effortlessly glides across the skin helping to minimise the appearance of imperfections, while visibly unifying your base. Skin appears softer and smoother, topped with a radiant finish.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.