Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Anti-pollution Defence Veil Primer helps prep the skin with a smooth hydrated base whilst providing protection against harmful toxins and damage induced by pollution. Formulated with Vitamin E and Hyaluronic Acid to help create an invisible shield against pollutants. It's weightless, gel-like formula effortlessly absorbs into the skin and provides the perfect canvas for your foundation, leaving a radiant flawless skin base.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.